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Lexus Partners With The Muny to Elevate VIP Parking Experience

ST. LOUIS — Lexus rolls onto the Muny campus this summer to enhance the patron experience with a new naming-rights partnership that brands the theatre’s reserved parking area as the Lexus VIP Lot.

Access to the Lexus VIP Lot in front of the theatre — on Theatre Drive and Pagoda Circle — is an exclusive benefit for Muny Partners who make an annual contribution at or above the Guarantor level. As part of the new partnership, Lexus owners can also receive a free seat cushion rental for the evening when they present their Lexus key fob at a Muny concession stand.

Lexus VIP Lot partnership

“St. Louis-area Lexus dealers are proud to partner with The Muny for the upcoming summer season,” Tom Fogerty, general manager of Mungenast Lexus, and Ali Asim, general manager of Spirit Lexus, said in a joint statement. “Our partnership with The Muny is a natural fit for Lexus, a brand that values excellence, innovation and passion. We are thrilled to support The Muny in creating unforgettable experiences for patrons and strengthening our ties to the local community.”

Personalized partnerships with corporate and civic partners help to underwrite basic Muny production costs, fund educational programs, support outreach efforts into underserved St. Louis communities and ensure our theatre’s existence for generations to come.

“We are thrilled to welcome Lexus to our growing partner family and to connect the company with our audience in this unique, meaningful community alignment,” said Muny President and CEO Kwofe Coleman. “These partnerships are invaluable in helping to ensure that The Muny can provide meaningful, accessible experiences across our campus.”

Learn more about how easy it is to become a Muny Partner and gain access to the Lexus VIP Lot at muny.org/muny-partners. And learn more about how our corporate and civic partners are supporting the Muny’s mission at muny.org/partnerships.

About Lexus

Lexus' passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With eight models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

About The Muny

The Muny’s mission is to enrich lives by producing exceptional musical theatre, accessible to all, while continuing its remarkable tradition in Forest Park. As the nation’s oldest, largest outdoor musical theatre, we welcome more than 350,000 theatregoers each summer for seven world-class productions. Now celebrating 106 seasons in St. Louis, The Muny remains one of the premier institutions in musical theatre. Learn more at muny.org.

Categories: Announcements, Muny News, Press

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